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Is the influence of looksmaxxing a good thing?

20th - 27th March 2026

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48064

Total votes

9379

5-11 votes

38685

11-16+ votes

Louis Theroux’s “Inside the Manosphere” has sparked conversations around the kind of online content influencing our young people, especially boys and young men. Views and subcultures previously found in fringe spaces are being brought into the mainstream and the strange world of looksmaxxing is a prime example. Emerging from message boards dedicated to pick-up artistry and so-called incel culture, looksmaxxing focuses on improving physical appearance to increase social status, particularly when it comes to dating success. Ranging from seemingly harmless advice around skincare and fitness (softmaxxing) to a darker world of DIY “bonesmashing” programmes to alter facial structure (hardmaxxing), looksmaxxing’s influence is becoming harder to ignore. For some, it is just part of self-improvement but to others, it’s part of a dangerous online community. With many adults unaware of this new culture, we wanted to ask young people what they think of the growing influence of looksmaxxing.

Secondary, 16+ & College voters discussed, “Is the influence of looksmaxxing a good thing?”, while Primary 9-11 voters were asked, “Is there too much focus on appearance?”, and Primary 5-9 voters considered, “Do you know how to listen to your body?”

48,064 young people in the UK have taken part in this vote.

Age 5-11 voter

We think there is too much focus on our appearance the way we look and [...] people change their appearance because of people that they see on TV or on Social Media.

Age 11-16 voter

Looksmaxxing can be very dangerous, so it is best to avoid these extremes. Softmaxxing is a better approach to health and fitness.

Age 11-16 voter

Looksmaxxing can be beneficial to some if they take better care of themselves [...] their confidence and self-esteem can be boosted.

74% of those aged 9-11 said that appearance is focused on too much.

  • 5-9-year olds were discussing the question, "Do you know how to listen to your body?" and 64% said 'Yes'.
  • Many gave examples of when they could confidently read their body's signals, such as when their eyes get heavy when they're tired.
  • Meanwhile, 9-11-year olds were considering, "Is there too much focus on appearance?"
  • The majority said 'Yes', at 74%, with many saying they felt pressure to look a certain way to fit in.
81% of 11-16-year olds voted 'No' to the question, "Is the influence of looksmaxxing a good thing?"

  • Secondary, College and 16+ students were voting on the question, "Is the influence of looksmaxxing a good thing?"
  • 81% of Secondary students and 85% of 16+ & College students said 'No'.
Interestingly, around 1 in 4 boys voted 'Yes' compared to 12% of girls at Secondary.

  • Looksmaxxing is a sub-culture predominantly affecting young men and boys.
  • Some female students shared this view, commenting that it was explicitly a boys' issue.
  • Our data showed a significant gender split in votes at Secondary with 26% of boys voting that looksmaxxing has a positive influence compared to only 12% of girls.
Many said softmaxxing could be positive but warned against the dangers of more extreme approaches.

  • Older students looked at the differences between softmaxxing and hardmaxxing.
  • A repeated theme in student discussion was that softmaxxing could be a positive way to look after one's health and fitness.
  • Many students were shocked to hear about the more extreme practices that can be part of the looksmaxxing culture.
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